A brand campaign promoting Concord, a festival dedicated to honoring the legacy of soul music. The festival features a diverse lineup of artists from those inspired by the classic sounds of the 1960s to those with contemporary, genre-defying styles. With vibrant and modern branding, the festival seeks to engage a Gen Z audience, inspiring them to support not only festival headliners, but emerging and independent artists.
Campaign Logo
Promotional Poster Series
Stickers
Instagram Story Advertisements
Website Application: Lineup Page
Website Application: Landing Page + About Us Pages
Project Made December 2024