Rooted in Boise is a campaign for the Downtown Boise shopping district that uplifts small businesses that are based, or rooted, in Boise. Targeted towards anyone from Boise natives to pacific northwest folk out for a weekend getaway, Rooted in Boise offers a quirky, welcoming design that perfectly encapsulates the unique character that the community offers.
Mural Application
Tote Bag Application
Street Banner Application
Website Application
Sticker Application
Project made March 2024