Salu-Salo Cookbook
PUBLICATION DESIGN | FOOD PHOTOGRAPHYTo address the complexity of Filipino-American identity and the lack of accessible cultural representation in Western spaces, I designed, wrote, and photographed a 100-page cookbook zine featuring 15 Southern Tagalog recipes using both functional and emotionally driven design elements to position cooking as a meaningful pathway to heritage, cultural understanding, and reconnection.
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Leave No Trace
MOTION GRAPHICS | ILLUSTRATIONBecause the National Park Service’s “Leave No Trace” principles can feel abstract or unengaging for younger audiences, I created a motion graphic in an illustrative style that follows an adventurer preparing for a national park trip, transforming the guidelines into an accessible and story-based learning experience for children and families.
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Pathos Literary Magazine
PUBLICATION DESIGN | CREATIVE DIRECTIONPathos Literary Magazine lacked a cohesive identity and prioritized volume over curation, leading to cluttered layouts and a brand that no longer reflected the quality of its creative community.
As Creative Director, I introduced a minimalist and intentionally curated visual system that used handcrafted textures and unconventional outreach to better elevate and celebrate contributor work.
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Concord Music Festival
BRAND IDENTITY | DIGITAL IMAGING | UI/UXConcord is a festival that honors soul music’s legacy through contemporary voices and uses vibrant, Gen Z–focused branding to encourage deeper engagement with both headlining and emerging artists
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Grove Coffee Roasters
BRAND IDENTITY | PACKAGING DESIGN | LINO PRINTGrove Coffee Roasters needed a packaging identity that reflected its commitment to sustainable roasting and ethically sourced ingredients. I developed a tactile visual system using linocut illustrations, nature-inspired imagery, and an earthy color palette to communicate environmental responsibility and their artisanal approach to coffee.
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Rooted in Boise
BRAND IDENTITY | ILLUSTRATIONRooted in Boise is a campaign designed to spotlight and support small businesses established in the downtown Boise shopping district. Targeting both Idaho natives and Pacific Northwest visitors, the campaign uses a quirky and welcoming visual language to capture the city’s distinctive personality and encourage deeper engagement with local shops and experiences.
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Kasama Artisan Chocolate
PACKAGING DESIGN | ILLUSTRATIONTranslating to “together” in Tagalog, the identity centers on interconnection through an intertwined wordmark and dynamic illustrations inspired by each flavor’s ingredients. To balance playfulness with clarity, the system pairs expressive visuals with a structured information hierarchy.
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